PRIDE is the premium European bodyboard brand.
Over the past 10 years, its presence and exposure has rapidly increased, both through the brands high quality products and signing of the world’s next up and coming generation. The brands focus is on the future of the sport, creating equipment for the next generation of global bodyboarders.
The PRIDE venture is a projection of our view of bodyboarding. PRIDE in our sport, PRIDE in our culture, PRIDE in making our freedom the most enjoyable escape in the world. We are at the threshold of bodyboarding history and the best is yet to come! Here Comes the future……
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