About

Raised by Wolves is a Surf N Skate retail operation that opened it’s doors on Sydney’s Northern Beaches in 2006. The stores main objective was to support independent surf and skate film makers, clothing designers, and surf n skate board manufacturers.

Due to the growing commercialism of the surf n skate industries, creativity and individuality has drastically given way to the bottom dollar. Surf n skate is now, unfortunately, categorized as a generic and safe product that appeals to mass markets to maximize sales.

The horrid commercial saturation of surfing and skate has lead to a strong undercurrent of surfers n skaters searching for a better representation of who they are. It might be a spell of nostalgia harking back to the golden era of surfing n skate in the 70′s, or it might be a craving for individuality and creativity, that can only be found from smaller surfer, skater owned companies that are prepared to take risks. Sometimes flamboyant, sometimes subtle.

This blog is an avenue to pop details about new products and events that might interest the avid surfer or skater interested in the fringe aspects of our trade . RBW